300-301-MS - Honours Social Science Seminar and Integrative Project: "The Family": Creating a research plan

When doing research, it pays to plan ahead. If you take some time to really think about your topic and how you're going to look for sources, you can save yourself hours in the long run. A well thought out research plan will help you find relevant books, ebooks, journal articles, encyclopedia articles, dictionary entries and more much more easily than if you just jumped right in to a database and hoped for the best. It's an easy and helpful way to organize your thinking about a topic, which will help you find what you need.

To help you with creating your research plan, we've set out the following steps:

Start by writing out your topic, either on a piece of paper or in a notebook or typed out on your computer. Writing out your topic will help you visualize the parts of your topic, which will be helpful as you build your research plan.

For example, let's say our topic is:

How has mass-marketing affected our perceptions of what comprises family?

Write your topic out like we have here and take a moment to think about the topic and what it is really asking. If what you write out the first time turns out to not be the question you want to ask, try writing it down again with a different wording. Keep doing this until you're confident you've captured the topic you really want to explore.

Next, take a look at your topic and try to identify what we call its core concepts. The core concepts of a topic are the words that represent the major ideas that you'll explore with your topic.

Think of it this way: what would be the words in your topic that you would absolutely need to be able to identify your topic? Any words that you absolutely need are your core concepts. Any other words are just there to help contextualize those concepts in a sentence.

When identifying core concepts, it can help to circle or highlight them in your topic sentence. For our example, that would look like this:

How has  mass-marketing affected our perceptions of what comprises family?

Here, we've highlighted mass-marketing, family. These are the two major ideas that we'll be looking at with this topic. They are the "what" of your topic. All of the other words in your sentence simply relate to these three core concepts and help contextualize them in a sentence. Those words are helpful when you're trying to express a topic to someone else, but, when you're search for sources using a computer, all you need are the essential, core concepts. Anything else will simple get in the way of getting good results.

Next, you need to think of synonyms for your core concepts, or other ways that you might express those words. This is critically important when you're doing any type of computer-based searching.

Here's why:

Different people will express the same idea different ways using different words, yet everyone can still get their point across. For example, while you might call a bicycle a "bike" or a "velocipede" (no, really, it's a real word), you're still able to understand that all of those words refer to "a vehicle having two wheels held one behind the other in a frame, typically propelled by a seated rider using pedals, and steered by means of handlebars at the front" (OED Online).

However, computers aren't very good at making those kinds of connections. For the most part, they will only search for the specific word you give them. For example, if you type "bike" into a database search box, you'll only find sources that use the word "bike". You won't find the sources that use "bicycle" even if those sources are appropriate to your topic. By finding and using different synonyms for your core concepts in your search, you increase your chances for finding more material on your topic.

Here's what it would look like to find the synonyms for the two core concepts in our example:

Mass-marketing: consumer, consume, consumerism, commercial, advertise, advertising, consumption, capitalist, capitalism

Family: nuclear family, relatives, in-laws

Now you have all these different words to express your core concepts, which is great. But it will be a real pain to type out five or six different ways to say the same word each time you do a search, right? Well, you're in luck! There is a technique called "truncation" that will save you time and effort when performing searches.

To use truncation, start by identifying the common "root" for your synonyms. This is the word, or even just part of a word , that many of your synonyms have in common. For example, from the synonyms we found above:

consumer, consume, consumerism, consumption = consum

advertise, advertising = advertis

capitalist, capitalism = capitalis

mass-markets, mass-marketing = mass-market

family, families = famil

relative, relatives = relative 

in-law, in-laws = in-law 

"consumer," "consume," "consumerism," and "consumption" in the above list all share the same root of "consum." Everything that comes after the "m" is really just a matter of variations in spelling.

In some case, a word just won't have a "root", or maybe that "root" is actually the entire word.  In these cases, you can include the word as-is in your search.

Once you've identified your root words, you can apply what is called the truncation symbol, which is a special character that computers recoqnize as telling them "find me any word that starts with this root, no matter what the ending." By applying this special symbol, you can type just the root word into a database and it will retrieve all the variations in spelling for that word, doing some of your work for you. Most of the time, the truncation symbol is a "*", although it can sometimes be a "$" or a "?". Most databases will tell you which symbol to use.

For our example words, the roots with their truncation symbols would look like this:

consum*

advertis*

capitalis*

mass-market*

famil*

relative*

in-law*

Now that you have your list of truncated terms, it's time to put them all together into a search phrase. To do this, you'll need to use two techniques: Boolean operators and nesting.

Boolean operators are three words that computers identify as having special functions when searching. These words are:

• AND - Putting "and" between two words tells the computer to give you all the results in a database that use both of those words. Use it whenever you need to combine two or more concepts.
• OR - Putting "or" between two words tells the computer to give you all the results in a database that use at least one of the words, as well as results that use both. Use it whenever you need to list synonyms for the same concept.
• NOT - Putting "not" before a word tells the computer to eliminate any result that uses the following word from the list of results. It is the trickiest of the three Boolean operators and the one that you will likely use least often. Only use it when you receive a large amount of off-topic results as a way to get rid of the off-topic entries.

Nesting is the technique of using multiple search boxes to control the way a search is run. By combining multiple search boxes together, you force the computer to do a series of mini-searches and combine the results of those mini-searches to create the results for your final search. It's similar to brackets in a mathematical equation. To solve an equation with brackets, you have to do the calculations inside of the bracket before you can complete what is outside the bracket. Nesting is asking the computer to do the same thing with your search.

If we apply Boolean operators and nesting to our example list of truncated terms, we'll get something that looks like this:

consum* OR advertis* OR mass-market* OR capitalis*

AND famil* OR relative* OR in-law*

In the above example, we've used "or" to combine "consum*," "advertis*," "mass-marktet*," "capitalis*," in one search box (represented here by a black rectangle), and used "or" again to combine "familt*," "relative*," and "in-law*" in a second search box. This creates two mini-searches, one that will find any result that uses any of the different ways to say "mass-marketing," and one that will find any result that uses any of the different ways to say "family." Finally, we combine the two boxes with "and," so that the final search will find any result that makes reference to at least one of the ways to say "mass-marketing," and at least one of the ways to say "family." This means that there are twelve possible combinations of terms for the database to find for you. Having all those combinations maximizes our chances at getting a solid set of on-topic sources to work with.